Senior leader in communications, marketing, and brand strategy, helping mission-driven organizations build trust, strengthen reputation, and navigate complexity with human-centred, data-driven solutions.

Things I Do

Strategic Leadership, Vision, and Planning
Brand Strategy, Positioning, and Reputation Management
Communications, Stakeholder Engagement, and External Relations
Issues Management, Crisis Communications, and Media Relations
Marketing Strategy, Campaign Leadership, and Creative Direction
Digital Communications, Data Analytics, and Innovation
Change Leadership and Organizational Transformation
Leadership, Team Development, and Culture Building

What I'm Reading

Using Stories, Art, and Play in Trauma-Informed Treatment

Pernicano, P. (2019). Using stories, art, and play in trauma-informed treatment: Case examples and applications across the lifespan.

Routledge.

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Artificial Intelligence and Transforming Digital Marketing

Hamdan, A., & Aldhaen, E. S. (Eds.). (2024). Artificial intelligence and transforming digital marketing. Springer Nature Switzerland AG.

https://link.springer.com/book/10.1007/978-3-031-35828-9

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Public Relations and Strategic Communication in 2025: Trends Shaping the Future of the Profession

Laskin, Alexander V., & Freberg, Karen June (Eds.). (2025). Public relations and strategic communication in 2050 : trends shaping the future of the profession. Routledge.